When I first started in the business of producing specialized Life Science events for scientific researchers we established our niche by researching the cutting edge technologies and methodologies that were driving (or were going to drive) current research. This makes our events unique and we assumed would also make them popular. Our events have certainly been a success. Our feedback from delegates and sponsoring companies is rarely negative and 99.9 % of our clients say they would return to another event and our glowing testimonials speak for themselves (many of these can be found at www.lifescienceevents.com). However from the beginning we very rarely filled the lecture theatres with delegates or our exhibition halls with sponsors. Some events were so difficult to fill that even when we offered fantastic incentives to attend we could not get more than 20 delegates. Our success was in our great agendas and excellent speakers and chairs, but as a business we made losses.   more »